British Serbian Chamber of Commerce

The Challenge:

The BSCC have a strong relationship with the UK commerce and needed a fresh rebrand to support their new business initiatives.

Execution:

The idea of the exchange of commerce for mutual benefit suggested a merging of the two countries' colours. The movement and flow of business is described by the flow of colour in the stylised flags. The key purple brand colour emerged from the blending of red and blue found on both countries' flags.

Result:

The BSCC felt that the new bold design revitalised their image for the future, and fully reflected their remit to encourage and facilitate trade between the two countries.

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