Casino Cash brand and terminal design

The Challenge:

Casino Cash is a new brand supplying in-casino terminal to give high net worth customers access to larger chip amounts.

Execution:

The brand look and feel was based on the luxury space the user is associated with. The terminal interface is simple and stylish to fit with luxurious Casino interiors.

Result:

Casino Cash was successfully rolled out to the Hippodrome London this year, with further iconic London casinos to follow.

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