Ford eLearning

The Challenge:

Create multi-lingual elearning modules for pan european sales training to support various new or updated Ford Commercial Vehicles.

Execution:

The elearning for each vehicle was couched in a creative idea which illustrated its unique offering versus the competition. This would immerse the sales person in the unique selling aspect for the particular vehicle and, together with key facts and attributes, strengthen their ability to sell.

Result:

Having created the first Commercial Vehicle learning ever done for Ford, multiple courses later eLearning has now become a fundamental part of the training process across Europe for all Ford CV vehicles.

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