As a provider of comprehensive and varied e-payment solutions, Global Voucher needed to communicate their consumer and business offerings more clearly and simply.
Identifying the key product offerings from amongst the many services was the first step. These four services were then presented as a packaged Prepaid Solution - with the qualifying statement of "We do the hard bit. You do the business." suggesting the ease of use for businesses to implement.
The exercise helped Global Voucher clarify their product offering and has been a key step to improving business communications and development effort.