Global Voucher

The Challenge:

As a provider of comprehensive and varied e-payment solutions, Global Voucher needed to communicate their consumer and business offerings more clearly and simply.

Execution:

Identifying the key product offerings from amongst the many services was the first step. These four services were then presented as a packaged Prepaid Solution - with the qualifying statement of "We do the hard bit. You do the business." suggesting the ease of use for businesses to implement.

Result:

The exercise helped Global Voucher clarify their product offering and has been a key step to improving business communications and development effort.

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