National Grid Annual Report online

The Challenge:

The Addison agency have created National Grid's Annual Report for many years, but wanted to push the boundary creatively with this version.

Execution:

A cut-out graphic concept was suggested for key visuals and amazing electrical facts and figures, together with an interactive app which allowed users to upload what they thought electricity represents in their lives.

Result:

National Grid utilised some of the more creative ideas in their new online report.

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