Pay My Congestion
A new company was set up to enable users to quickly pay congestion charges with their web app - usually within 2 clicks once registered. A brand, web app design and web site were required.
The brand icon is based on the iconic 'C' congestion charge sign combined with a coin entering a virtual payment slot. An engaging flat graphic style incorporating London landmarks is used as background elements. The user experience is clear and designed for one-finger control on mobile devices.
The client felt the concept and design communicated the service perfectly.