Purina social campaign

The Challenge:

Purina, one of the top pet nutrition providers, needed to create an engaging social media campaign to promote the health benefits of their cat food amongst the facebook community and beyond.


Together with an art direction team, we created the idea of a catwalk to showcase the facebook user's pets. This would be a never- ending video loop of the community's own cats - with the owner's comments below - an Infinite CatWalk. Top experts would also add their professional tips and comments for a healthy coat, teeth and lifestyle for our furry friends.


Purina loved the concept and are in the process of preparing the campaign for launch in early2015 - watch this space!

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