Samsung AR demo

The Challenge:

Help Samsung managers to sell the concept of Augmented Reality development to their superiors in order to gain funding for aninternal project.


We created a simple xml-based programme to present basic AR graphics on a tablet when a particular programme appeared on TV. The augmented information graphics seen on the tablet would relate to the TV programme content, from a 3D car spin and dealer info for a Mercedes ad to band information and extra camera angles for a music video.


The Samsung AR development project was successfully implemented soon after the demo presentation.

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