SmartPay Brand and assets

The Challenge:

In a crowded market, SmartPay were a new payments provider giving consumers and business prepaid solutions andan API that's easy and quick to use.


The brand design needed to appeal to a wide range of consumers, with a friendly, bright trustworthy personality.


SmartPay has been very successful in the epayments market since its launch, and continues to go from strength to strength.

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