Google Ads Services

High-converting Google Ads campaigns that deliver results.

We manage every aspect of your campaign with precision, insight, and a focus on return on investment.

What is Google Ads?

Google Ads (formerly Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to appear at the top of Google’s search results for targeted keywords. It allows you to target high-intent users who are actively searching for your products or services, while maintaining full control over your budget through daily spend limits and strategic bidding.

With access to detailed analytics and real-time tracking, you can monitor performance and make informed decisions. As campaigns progress, Google Ads also makes it easy to scale quickly, using data-driven insights to continually refine and optimise results.

How JAM Digital Optimise Google Ads For Success

Our Google Ads services cover everything from initial setup to ongoing optimisation, giving you the strategy, control, and insights needed to grow your brand online.

We can build campaigns from scratch or restructure existing ones to ensure they’re aligned with your goals. This includes comprehensive keyword research, audience targeting, and competitor analysis, resulting in a bespoke plan designed to reach the right audience.

Effective Google Ads campaigns require continuous refinement. We manage your account day-to-day, carrying out A/B testing, bid strategy adjustments, keyword tuning, and audience segmentation—all with the aim of lowering your cost-per-acquisition (CPA).

From search ads that appear at the top of Google to display banners across the web and video campaigns on YouTube, we can help deliver omnichannel campaigns that deliver the right message in the right format. 

We implement robust tracking through Google Tag Manager, Google Analytics 4 (GA4), and Google Ads conversion tracking. This allows us to measure user behaviour, optimise campaign performance, and make decisions based on real-time data.

Why Choose JAM Digital?

When you work with JAM Digital, you choose a partner who understands the digital landscape inside and out.

Your success is our success. We create long-term relationships built on trust and collaboration to achieve results.

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The marketing services we provide

Search Engine Optimisation (SEO)

With proven SEO strategies we can help increase traffic to your website, and grow your business online.
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Pay Per Click (PPC)

We provide PPC services across a range of sectors, ensuring you get a return on your advertising spend.
View PPC Services

Website Design & Development

We create visually stunning websites that are optimised for user experience and conversion.
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Customer testimonials

JAM Digital has been a game-changer for our business. Their SEO strategies helped us climb to the first page of Google for competitive keywords, and the increase in organic traffic has been incredible. Their expertise and transparent reporting make them stand out from other agencies. Highly recommend!
Jason Matthews

Head of Digital, Manchester

We partnered with JAM Digital to improve our SEO, and the results speak for themselves. Our website now ranks higher than ever, and we’ve seen a steady increase in high-quality leads. Their team is professional, knowledgeable, and always proactive in finding new ways to improve our online presence.
Rob Harvey

Marketing Manager, Sheffield

JAM Digital knows exactly what they’re doing when it comes to SEO. From technical optimisation to content strategy, they’ve helped us improve rankings, traffic, and conversions. If you're looking for an SEO agency that actually delivers, these are the people to trust!
Jon Dale

Head of Marketing, Leeds

Frequently Asked Questions (FAQs)

We’ve compiled answers to common inquiries about our Google Ads services to provide you with quick and clear information.

When do you pay for Google Ads?

You only pay when someone clicks your ad, giving you complete control over your budget and the ability to target your ideal customer at the right time. You can implement bidding strategies that include budget caps, ensuring you don’t overspend. If you work with an agency, you will also have a management fee which usually depends on the level of ad spend that is managed.

There’s no one-size-fits-all budget for Google Ads—it depends on your industry, goals, competition, and desired outcomes. At JAM Digital, we usually start with a realistic spend based on keyword costs and campaign type, then scale based on performance and return on investment if desired.

One of the benefits of Google Ads is its ability to generate near-instant visibility. In many cases, ads can begin appearing on the same day your campaign launches. However, results such as clicks, conversions, and ROI may take a little longer as the campaign collects data and we refine targeting, bidding, and messaging.

PPC management fees in the UK often vary widely based on factors such as business size, service scope, and project complexity, ranging from affordable options for small businesses to premium strategies for larger enterprises. Get in touch with JAM Digital, we would be happy to discuss your options!

Google Ads delivers immediate, paid visibility by placing your ads above organic search results, while SEO focuses on building your website’s authority to earn free, long-term visibility in organic listings. Google Ads is ideal for short-term goals, lead generation, and fast growth, whereas SEO builds momentum over time. At JAM Digital, we often recommend combining both for a well-rounded approach.

Still have questions?

We know that every business has unique needs when it comes to Google Ads. If you didn’t find the answer you were looking for, we’re here to help!

Don’t let unanswered questions hold you back, get in touch today and take the first step toward smarter advertising!

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