Google Merchant Centre Services

Get your products in front of high-intent shoppers with Google Merchant Centre.

We help businesses streamline, optimise, and manage their Merchant Centre accounts so their products appear exactly where their customers are searching.

What is Google Merchant Centre?

Google Merchant Centre is the platform that powers your product listings on Google. It acts as a central hub where you upload, manage, and optimise the product data that appears in Google Shopping ads, Free listings, and Performance Max campaigns. Think of it as the foundation of your eCommerce advertising efforts—without it, your products won’t be eligible to appear in key areas where shoppers are actively searching to buy.

In short, the Merchant Centre is essential for any eCommerce brand looking to maximise their visibility and drive sales through Google. When set up and managed properly, it becomes a powerful engine that can fuel your digital sales strategy.

How JAM Digital Optimise Google Merchant Centre For Success

Our Merchant Centre services take the complexity out of product feed management and campaign setup so you can focus on running your business.

We set up and verify your Google Merchant Centre account from scratch or audit and improve an existing one. This includes linking it to Google Ads, verifying your domain, and ensuring it’s properly integrated with your website and eCommerce platform (Shopify, WooCommerce, Magento, etc.).

We build your product feed with clean, structured data, ensuring every listing is compliant with Google’s requirements and optimised for visibility. That means using compelling titles, detailed descriptions, high-quality images, GTINs, product types, categories, and more to improve your reach and CTR.

Google is strict when it comes to Shopping feed policies. We actively monitor your feed for disapprovals, errors, or missing attributes, ensuring everything remains live and eligible to serve. We handle issues like pricing mismatches, policy violations, and inventory sync errors swiftly to keep your products visible.

We make sure your products are eligible not just for paid campaigns, but also for Google’s free product listings, helping you generate more exposure at no extra cost. If you’re running Performance Max campaigns, we ensure your Merchant Centre feed is fully optimised to maximise your reach across Google’s full network.

Why Choose JAM Digital?

When you work with JAM Digital, you choose a partner who understands the digital landscape inside and out.

Your success is our success. We create long-term relationships built on trust and collaboration to achieve results.

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The marketing services we provide

Search Engine Optimisation (SEO)

With proven SEO strategies we can help increase traffic to your website, and grow your business online.
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Pay Per Click (PPC)

We provide PPC services across a range of sectors, ensuring you get a return on your advertising spend.
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We create visually stunning websites that are optimised for user experience and conversion.
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Customer testimonials

JAM Digital has been a game-changer for our business. Their SEO strategies helped us climb to the first page of Google for competitive keywords, and the increase in organic traffic has been incredible. Their expertise and transparent reporting make them stand out from other agencies. Highly recommend!
Jason Matthews

Head of Digital, Manchester

We partnered with JAM Digital to improve our SEO, and the results speak for themselves. Our website now ranks higher than ever, and we’ve seen a steady increase in high-quality leads. Their team is professional, knowledgeable, and always proactive in finding new ways to improve our online presence.
Rob Harvey

Marketing Manager, Sheffield

JAM Digital knows exactly what they’re doing when it comes to SEO. From technical optimisation to content strategy, they’ve helped us improve rankings, traffic, and conversions. If you're looking for an SEO agency that actually delivers, these are the people to trust!
Jon Dale

Head of Marketing, Leeds

Frequently Asked Questions (FAQs)

We’ve compiled answers to common inquiries about our Google Merchant Centre services to provide you with quick and clear information.

Do I need Google Merchant Centre to run Google Shopping Ads?

Yes, you must have a Google Merchant Centre account to run Google Shopping Ads. The Merchant Centre connects your product data to your Google Ads account, enabling you to promote individual products with images, prices, and other attributes directly within search results. It also supports Performance Max campaigns and allows access to free listings, giving you a broader reach without relying solely on paid ads.

Optimising your product feed is crucial to achieving better visibility and click-through rates. A well-optimised feed includes clear, keyword-rich product titles, detailed descriptions, correct GTINs or MPNs, accurate pricing, availability, and high-quality images. These elements help Google understand your product better, improve your match with relevant searches, and increase the likelihood of your ads being shown.

Google Merchant Centre supports a wide range of eCommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and custom-built sites. These platforms often offer built-in or plugin-based solutions to help sync your product catalogue directly with your Merchant Centre account. We assist with the setup and ensure your platform is properly connected and configured to feed Google the right product information.

PPC management fees in the UK often vary widely based on factors such as business size, service scope, and project complexity, ranging from affordable options for small businesses to premium strategies for larger enterprises. Get in touch with JAM Digital, we would be happy to discuss your options!

Google Merchant Centre is designed specifically for tangible, physical products that can be shipped or picked up. If you sell services, subscriptions, or digital products, you won’t be eligible for Shopping Ads through Merchant Centre. However, you can still advertise through Google Search, Display, or YouTube Ads, which don’t require a product feed. If you’re unsure, JAM Digital can advise you on the best platform and campaign structure based on your offering.

Still have questions?

We know that every business has unique needs when it comes to Google Merchant Centre. If you didn’t find the answer you were looking for, we’re here to help!

Don’t let unanswered questions hold you back, get in touch today and take the guesswork out of Google Merchant Centre!

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