Microsoft Advertising Services
We help ambitious brands reach a highly engaged audience.
With a user base that tends to be more affluent, and often overlooked by competitors, Microsoft Advertising lets you reach people you might otherwise miss.
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is more than just an alternative to Google Ads—it’s a powerful paid search platform in its own right, reaching millions of users across Bing, Yahoo, MSN, Outlook, and Microsoft’s extended partner network. It covers nearly a third of all desktop searches in the UK, and often reaches an audience that is older, more established, and more likely to convert—making it a smart addition to any performance marketing strategy.
What makes Microsoft Advertising so compelling isn’t just its reach, but its efficiency. With less competition than Google, businesses often see lower cost-per-clicks, better ad placements, and stronger return on ad spend—particularly in competitive verticals where Google can be prohibitively expensive.
How JAM Digital Optimise Microsoft Advertising For Success
Our Google Ads services cover everything from initial setup to ongoing optimisation, giving you the strategy, control, and insights needed to grow your brand online.
Account Setup & Strategic Planning
If you are launching your first Microsoft Advertising campaign or expanding from Google Ads, we build your strategy from the ground up. This includes full account setup, audience segmentation, keyword targeting, and custom ad copy tailored specifically for Microsoft’s ecosystem.
Campaign Management & Continuous Optimisation
We actively manage your campaigns with daily performance checks, bid adjustments, A/B testing, and audience refinements to ensure you’re getting the best results for your budget. With lower competition and more affordable CPCs, we focus on making your spend go further—driving stronger engagement and better conversions with less waste.
Advanced Tracking, Reporting & Cross-Channel Insights
We integrate your campaigns with tracking tools like Microsoft Clarity, Google Analytics, and conversion tracking to ensure every click is accounted for. We don’t just look at your Microsoft Advertising account in isolation—we take a cross-platform view, giving you insights into how it complements your performance on other platforms.
Microsoft Shopping Campaigns
If you’re running an online store, Microsoft Shopping campaigns can give your products additional visibility across the Microsoft Search Network. We can help you set up and optimise your product feed via Microsoft Merchant Centre, ensuring your listings are compliant, well-structured, and primed to perform.
Why Choose JAM Digital?
When you work with JAM Digital, you choose a partner who understands the digital landscape inside and out.
Your success is our success. We create long-term relationships built on trust and collaboration to achieve results.
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Frequently Asked Questions (FAQs)
We’ve compiled answers to common inquiries about our Microsoft Advertising services to provide you with quick and clear information.
When do you pay for Microsoft Advertising?
You’re only charged when someone clicks on your ad, which means you have full control over how your budget is spent and can focus on reaching the right audience at the right moment. Microsoft Advertising also allows you to set budget limits and implement bidding strategies that help you stay within your desired spend. If you choose to work with an agency, there’s typically a separate management fee, which often scales based on the size and complexity of the ad budget being managed.
How much should I budget for Microsoft Advertising?
Your Microsoft Advertising budget will depend on several factors, including your industry, goals, competition, and the types of campaigns you plan to run. The good news is that Microsoft Advertising typically has lower cost-per-click (CPC) rates than Google Ads, which means your budget can often go further.
How quickly will I see results from Microsoft Advertising?
One of the advantages of Microsoft Advertising is that it can start delivering visibility almost immediately after your campaign goes live. During the first few weeks, your campaign will enter a learning and optimisation phase. This is when performance data is collected, bids are adjusted, audience segments are refined, and ad copy is tested. As your campaign gathers more insights, it becomes more efficient and cost-effective.
How much is the Microsoft Advertising management fee?
PPC management fees in the UK often vary widely based on factors such as business size, service scope, and project complexity, ranging from affordable options for small businesses to premium strategies for larger enterprises. Get in touch with JAM Digital, we would be happy to discuss your options!
How is Microsoft Advertising different from Google Ads?
While both platforms operate on a similar model—allowing you to bid on keywords and pay when someone clicks—Microsoft Advertising reaches a different network of users and often has less competition than Google Ads. This can mean better ad positions and lower CPCs. Additionally, Microsoft offers unique features like LinkedIn profile targeting, which can be a game-changer for B2B and service-based businesses.
Still have questions?
We know that every business has unique needs when it comes to Google Ads. If you didn’t find the answer you were looking for, we’re here to help!
Don’t let unanswered questions hold you back, get in touch today and take the first step toward smarter advertising!