Paid Social Media Advertising Services

We create social ad strategies that are built around outcomes; not empty engagement.

We use smart targeting, constant creative testing, and laser-focused optimisation to ensure your budget is being used in all the right places.

What is Paid Social Media Advertising?

Paid social media advertising is a form of digital marketing where businesses pay to promote content on social platforms. Unlike organic posts that rely on algorithms for visibility, paid social ads are strategically targeted to reach specific audiences based on demographics, interests, behaviours, job titles, and even purchase intent.

It’s a powerful way to get your brand, product, or service in front of the people most likely to engage. Whether the goal is to drive traffic, generate leads, increase sales, or build awareness, paid social gives you full control over budget, targeting, creative, and performance tracking.

How JAM Digital Optimise Paid Social Media For Success

We offer a full-funnel, hands-on approach to paid social media advertising. From platform selection and campaign structure to audience targeting and creative testing, we manage every detail to ensure your campaigns are efficient, scalable, and results-focused.

Platform Selection & Strategy Development

We help you identify where your audience is most active and align your strategy to the channel that will drive the best ROI—whether that’s Facebook, LinkedIn, or TikTok. Our strategies are always aligned with your business objectives and growth goals.

Creative Delivery & Performance Execution

We know that great creative drives great results—and we make sure your assets are used to their full potential. From adapting your content to suit the style of Instagram or LinkedIn, to testing variations in headlines, CTAs, and formats, we focus on making your creative work harder and convert better.

Audience Targeting & Funnel Building

From cold prospecting to warm retargeting, we create layered campaigns that engage users at every stage of the buyer journey. This includes lookalike audiences, interest targeting, website retargeting, and custom audiences built from your CRM or email list.

Daily Optimisation & Reporting

We monitor campaigns daily, testing creatives, refining audiences, adjusting bids, and scaling winners. You’ll receive clear, jargon-free reports that show what’s working, what’s being tested, and how your investment is performing.

Why Choose JAM Digital?

When you work with JAM Digital, you choose a partner who understands the digital landscape inside and out.

Your success is our success. We create long-term relationships built on trust and collaboration to achieve results.

The marketing services we provide

Frequently Asked Questions (FAQs)

We’ve compiled answers to common inquiries about our Paid Social Media Advertising services to provide you with quick and clear information.

Which platforms do you manage paid social campaigns on?

At JAM Digital, we manage campaigns across a wide range of platforms . Each platform has its strengths depending on your industry, audience, and goals. For example, LinkedIn is often best for B2B lead generation, while TikTok and Instagram can work well for visually-driven brands and eCommerce. We help you identify where your audience is most active and tailor your strategy to each platform’s unique strengths.

How much should I budget for paid social ads?

Your budget will depend on factors like your industry, goals, audience size, and the platform you’re advertising on. Some campaigns perform well on a modest budget, while others—especially those focused on high-volume conversions or nationwide targeting—may require more investment. We work with you to determine a realistic starting point, then optimise and scale based on performance.

Do you create the ad creative for social media?

Our focus is on delivering and optimising creative assets within paid social campaigns. We’re happy to work with assets provided by your team or your creative partners and ensure they are formatted, tested, and executed in a way that aligns with the best practices of each platform. We can advise on messaging, asset requirements, and layout to help your creative perform at its best—but we leave full production to you or your chosen design team unless otherwise agreed.

How much is the Paid Social Media management fee?

PPC management fees in the UK often vary widely based on factors such as business size, service scope, and project complexity, ranging from affordable options for small businesses to premium strategies for larger enterprises. Get in touch with JAM Digital, we would be happy to discuss your options!

How do you measure success in paid social campaigns?

Success is always measured by your goals. That could mean leads, purchases, app downloads, video views, or something else entirely. We track key performance indicators (KPIs) like click-through rate (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and more, depending on what matters most to your business. We also provide clear, regular reports so you understand exactly what’s working, what we’re testing, and where we’re improving campaign performance over time.

Still have questions?

We know that every brand has different goals, audiences, and challenges when it comes to Paid Social. If you didn’t find the answer you were looking for, we’re here to help you!

Don’t let uncertainty slow down your growth, get in touch today and take the first step toward a smarter, more effective paid social strategy.