It varies. The basics are fairly straightforward to grasp, but the deeper aspects can be intricate and require a more advanced understanding. For businesses with large websites, eCommerce platforms, or international markets, technical SEO can become more intricate and require expert guidance to ensure search engines can properly crawl, index, and rank the site efficiently.
Technical SEO Services
Technical SEO ensures your website is fully optimised.
A technically sound website lays the foundation for strong rankings, better user experience, and higher conversion rates.
What is Technical SEO?
Technical SEO is the process of optimising your website’s structure and performance to ensure search engines can easily discover, interpret, and index your content.
It also plays a key role in user experience by improving site speed, mobile-friendliness, and overall usability.
When implemented effectively, technical SEO can significantly improve your search visibility.

How JAM Digital Help Optimise Your Website's Technical SEO
We take a comprehensive approach to Technical SEO, ensuring your website is search engine-friendly, fast, and user-centric. Our optimisation process covers a range of critical areas that influence your rankings, usability, and conversion rates.
Technical Audits & Fixing Issues
A thorough technical SEO audit helps identify and resolve the underlying issues preventing your website from ranking effectively. We review how search engines access your site and identify issues such as orphan pages and 404 errors.
Site Speed & Performance
Technical SEO isn’t just about rankings—it’s also about delivering a seamless experience that users can engage with easily. Ensure your site is fast, responsive, and easy to navigate on all devices.
Indexing & Crawlability
A well-structured website helps search engines crawl and index your content efficiently. We help identify a logical page hierarchy and clear URL structure, optimising for multilingual and multi-regional targeting when needed.
Security & Accessibility
Search engines, such as Google, value secure, accessible, and trustworthy websites. We identify opportunities to improve the security posture of your website, and help users access and engage with your website easily.
Why Choose JAM Digital?
When you work with JAM Digital, you choose a partner who understands the digital landscape inside and out.
Your success is our success. We create long-term relationships built on trust and collaboration to achieve results.
The marketing services we provide
Search Engine Optimisation (SEO)
With proven SEO strategies we can help increase traffic to your website, and grow your business online.
View SEO Services
Website Design & Development
We create visually stunning websites that are optimised for user experience and conversion.
View Web Services
Customer testimonials
Jason Matthews
Head of Digital, Manchester
Rob Harvey
Marketing Manager, Sheffield
Jon Dale
Head of Marketing, Leeds
Frequently Asked Questions (FAQs)
We’ve compiled answers to common inquiries about our Technical SEO services to provide you with quick and clear information.
Why is technical SEO important for my business?
Without strong technical SEO, search engines may struggle to understand your site, leading to poor rankings. A technically optimised website helps to improve the user experience, and overall search performance, while preventing indexing or crawling issues that may be stopping your site from performing.
Is technical SEO difficult?
Can I fix technical SEO issues on my own, or should I hire an expert?
While basic fixes (like fixing broken links) can often be done in-house, more complex technical issues (such as indexing problems and structured data) often require an SEO expert to ensure best practices are followed.
How much does technical SEO cost?
SEO pricing in the UK depends on factors such as business size, service scope, and project complexity. Small businesses can access budget-friendly solutions, while larger enterprises may require more advanced strategies to support their wider reach and objectives. Get in touch with JAM Digital to find the right SEO solution for your needs!
How does technical SEO differ from content SEO?
Technical SEO focuses on the backend elements of your site, including speed, mobile responsiveness, and crawlability to ensure search engines can efficiently access and index your pages. Content SEO enhances the quality and optimisation of your website’s content, aligning it with user intent and strategically integrating keywords for better search visibility.
Still have questions?
We know that every business has unique needs when it comes to Technical SEO. If you didn’t find the answer you were looking for, we’re here to help!
Don’t let unanswered questions hold you back, get in touch today and start optimising your site’s technical configuration for success!